PUDL

The system

PUDL is an analysis engine built on the public record. It pools public data at scale, watches content the way audiences actually watch it, benchmarks what it sees against statistical baselines, and turns the difference into decisions.

It is not a dashboard and not a report shop. It is an intelligence layer — and each product we ship is one reading from it.

What we analyze

PUDL analyzes your business as the public sees it — your content, your brand, and your competitive position — and turns that reading into strategy. We start where growth starts: distribution. AI vision watches your public content frame by frame — 34 craft signals per video — reads your brand from your own website, and benchmarks your engagement against the leading businesses in your niche. A finding only counts as a pattern when it holds up statistically.

What comes back is a personalized Content Playbook:

• your benchmark, measured against your niche’s leaders
• what your winners do that your average posts don’t
• a 30-day plan
• drafted captions
• search quick-wins

What we’re building toward: a network where people are rewarded for contributing the data no scraper can see. The Playbook is the first layer.

The honest part

We label what’s measured and what’s drafted. When something doesn’t clear our statistical bar, we say so.

The same statistical honesty governs how our own system learns.

If PUDL emailed you

Yes — that email was written by our AI analyst, after it actually watched your Reels. A human supervises every conversation. The numbers it quoted are real, and we’ll show you the work.

The fastest way to see it: reply to that email. Or write to hello@pudl.ai.

The Playbook

$500 — one-time, delivered as a personal report

Write to us: hello@pudl.ai

Why human data

The most valuable data isn’t public — it’s human. What a real person notices, chooses, records, or is shown. Scrapers can’t reach it, and models can’t invent it.

PUDL is built to pool that signal through research campaigns — and to reward the people who contribute it. The same engine that reads Instagram content is designed to run a campaign for almost any kind of first-party data:

• what content is actually surfacing and working in a niche — live today
• real-world video of a specific action — the demonstrations physical AI and robotics are starved for
• market, audience, and behavioral signal that exists in no dataset yet

Each campaign teaches the system, and the network grows. Public data is the foundation; human-curated data is the moat.

Create a campaign

The Playbook is one reading from the engine — but the engine can run a research campaign on almost any question. Define what you want to understand about your market, your niche, or your audience, and PUDL pools the public signal to answer it.

This is what PUDL grows into: an open layer where every campaign teaches the system, building toward a network that rewards people for the first-party data no scraper can reach.

We’re onboarding early campaigns now. Tell us what you want to learn and name your budget — a request opens a conversation, and nothing is charged here.